The Contrarian's Guide to Building Without a Data Warehouse (Until You Actually Need One)
If you've spent any time in modern data circles, you've heard the default advice: "Just stand up a warehouse." It's not bad advice-just over-prescribed. Building without a data warehouse can be a perfectly rational choice when your product is young, your data questions are narrow, and your team needs speed more than an immaculate semantic layer. This guide is not "never use a warehouse." It's: don't let a warehouse become your first reflex. 1) Start with the question, not the architecture A data warehouse is an answer to a specific set of problems: cross-domain analysis, consistent definitions, historical tracking, ad hoc slicing, and scaling read-heavy workloads. If you don't have those problems yet, you might be buying complexity early. A simple litmus test: if 80% of what you need is "show me what happened in the product yesterday" or "send a lifecycle email when X happens," you can often do that faster with operational...